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PwC: data is the core ingredient for new business initiatives

Companies can mine their data stores for projects in climate, AI, and reinvention, analyst says at IFS software show.

pwc matthew duffy speaks at ifs show
Ben Ames
By Ben AmesOct 15, 2024
Ben Ames
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
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The top three corporate development priorities in consulting firm PwC’s current strategy are climate, artificial intelligence (AI), and business model reinvention (BMR), the company said in remarks today at an Orlando user conference for IFS software.

That approach meshes well with IFS, the Swedish firm which has added dozens of AI applications to its cloud-based enterprise resource planning (ERP) tools in recent months, that firm said at its "IFS Unleashed" event in Orlando. And underlying the industry’s rush to AI is the growing availability of massive amounts of data, PwC analyst Matthew Duffy said in a session at the show.

According to Duffy, data drives all the major technology changes that PwC advises businesses to examine: subscription or as-a-service models, connected devices and sensors, and conversions between business to business (B2B0 and business to consumer (B2C) approaches.

“Data availability now is greater than it’s ever been, and that’s where AI comes into play,” Duffy said. “It’s not just about driving cost efficiencies in an existing business model, but understanding your customer and your customer’s customer, so you can create a whole new value proposition.”

In fact, he said that PwC is not just giving that advice to its clients but applying it to the firm’s own strategy as well. That can be seen in the firm’s move in recent years to build its “Connected Solutions” business unit.

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