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About this week's guest
Eric Fullerton is senior director of product marketing at project44 with over 10 years of experience in software technology helping organizations adopt a digital-first approach. Fullerton has worked with Fortune 500 companies across multiple industries to navigate the divide between people, processes, and technology, helping companies adopt digital transformation, aiming to increase efficiency, saves costs, and delivers superior customer experiences.
Articles and resources mentioned in this episode:
- Report: Retailers say same-day delivery drives higher revenue.
- Nordstrom juggles multiple goals to give shoppers an emotional experience
- Walmart highlights its multi-capability assets
- Visit Supply Chain Xchange
- Listen to CSCMP and Supply Chain Xchange’s Supply Chain in the Fast Lane podcast
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